Why Me
Greeting! You’ve found a writer/editor with decades in the tech industry who values lifelong learning as a copy editor and copywriter.
What does that means to you? Let’s find out by playing the “So what?” game together.
The “So what?” game drills from features to benefits to what the prospect (you) really cares about. Let’s try it on me:
Feature: “I have formal schooling and I’ve enjoyed a long career in the technology space.”
You: “So what?”
Benefit: “That means I’ve helped businesses like your build products and services that are new, complex and expensive.”
You: “Good to know, but how does that help my team?”
Deeper benefit: “I’ve worked on product teams that that build, market, and sell tech-based products and services. I’ve also interacted with the roles on your prospect buyer committees - the prospects who decide whether to buy what you’re offering.”
You: “Interesting, but… so what?”
Even deeper benefit: “I am trained to explain features and benefits with clarity to each role on the buyer committee who has to be convinced your offerings are the best choice.”
You: “OK, I’m interested, but I’m busy. Bottom-line it for me.”
What you care about: “You’ve found a writer/editor who can jump in and contribute where you need it most. If you have marketing copy that needs focus or clarity, I’m there. If you need consistent sales enablement messaging, I can help. If you have a project but no one to work on it, let’s talk.”
This blend of experience is a value proposition very few writers and editors can match.
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