About

Hi, I’m Chris Dole, a B2B writer/editor who is steeped in the tech industry. I offer a variety of copy editing, content writing, copy writing, and sales enablement services.

The B2B buyer’s journey requires many interactions with a number of buyer roles. I am a writer/editor who blends industry experience with best practices, which means I can target content to fit each of the roles on the buyer committee.

The work I do for you addresses the prospect’s needs and interests. This is the key to moving a prospect along the buyer’s journey.

Industry Experience

You’ve found a writer with:

• Experience in software, analytics, insurance, publishing, health, finance, disaster recovery, and pharma. This means I have developed skills across industries to communicate with people in the roles you need to persuade.

• Background in not just writing/editing content, copy, and sales enablement, but also manuals, requirements, architecture, design, and testing documentation. This means I have experience describing a range of topics to a variety of audiences.

• Long-term participation in the public speaking club Toastmasters International. This means I have established abilities to help with verbal as well as written projects.

Bottom line, you’ve got a writer/editor who can help communicate with and persuade your prospects in whatever projects you need done.

Life-Long Learner

The business of writing constantly changes and evolves. To keep up, it takes ongoing training and investment to develop the skills that you can tap into to help your businesses grow.

Certified Writing Courses and Training

My writing certifications come mostly from Americal Writers and Artists Institute (AWAI). Their mentored coursework is taught by recognized leaders in their specialties.

There’s no substitute for learning from the best.

Sales Enablement Certification

Best practices in creating sales enablement tools for your staff. These projects include but are not limited to cold and follow-up email templates, call scripts, battlecards, sell sheets, and more.

Enable your salespeople to achieve consistent results when they adapt materials to their own voice during one-on-one prospect interactions.

Email Copywriter Certification

Best practices in creating email sequences for all occasions. Each email to engage and inform with a sensible call to action.

Get powerful results when you know how to identify where your prospect is on the buyer’s journey and which collateral is needed to effectively move them forward.

Content Marketing Certification

Best practices to build deep content that prospects engage with and relate to which leads to building trust in the buyer-client relationship. Projects include but are not limited to log posts, pillar posts, web pages, and more.

Meet visitors' search intent (research, compare, buy, succeed) to educate them about your brand and build your brand reputation.

Search Engine Optimization (SEO) Certification

Best practices applied to new and existing content that sends all the right signals to the search engines. This helps to gradually boost ranking and address the user experience with satisfied search queries. Projects include keyword research, SEO magnets, and more.

Build online authority that gradually increases website rankings, leading to more prospects visiting your site, establishing trust, and increasing sales.

White Paper Certification

Create “king of content” pieces that marketing and sales can use to represent your company.

A white paper establishes authority for your product or service. It is a marketing tool used to persuade decision-makers that your type of company or product makes the most sense.

The White Paper Certification taught best practices for white papers at every part of the sales funnel were taught. Projects include problem/solution formats, stay-in-touch listicles, why-us statements, and more.

Create “king of content” pieces that marketing and sales can use to good effect.

Ongoing coursework

I’m always on the lookout for relevant courses. Here are a few I’ve taken in recent years.

Conversational Copywriting

Nick Usborne has been a successful digital copywriter and marketer for decades. His course on Conversational Copywriting hones the skills a writer should apply to make copy and content more accessible for everyday people.

Futureproof your Copywriting Business

Another Nick Usborne gem is Futureproof your Copywiting Business. It teaches how to live and thrive with AI in the copywriting marketplace. Part 1 is about AI tools applied to copywriting. Part 2 is about Human emotional intelligence, what we have to apply to copy that AI cannot.

B2B Courses

I believe in always staying current with my craft. Complete courses from American Writers and Artists Institute (AWAI):

1. B2B Copywriting
2. B2B Email Copy
3. B2B Websites
4. Crash Course in B2B Content

I have been fortunate to learn from a variety of highly-skilled instructors to gain knowledge that I now bring to your projects.

Free 30-minute consult?

I’d love to learn more about your challenges, opportunities, and basically, what keeps you up at night in regard to your business. Together we can find solutions.

Please schedule a quick chat here