Sales people as pole vaulters and why sales enablement helps

You may not agree, but I see a lot in common between salespeople and pole vaulters. I’ve know both in my life. Let me explain…

Article Outline

• My background with pole vaulters
• Why I feel they are like sales people
• Not much I could do for pole vaulters (except cheer them on)
• Here’s what I can do for sales people

(Borrow liberally from Steve Maurer)

Have you ever pictured salespeople as pole vaulters? They operate the same way:

• Run fearlessly at the opportunity
• Apply their tools at the point of contact
• Attempt a launch angle to clear the bar

And when they don’t find a good approach, they fall short.

As you know, when salespeople lack good sales enablement tools, they don’t close as many deals. Finding the right angle on the fly can be difficult, especially since the average salesperson has only a few years experience.

Would you like to see your folks zero in on the best angle and move prospects through the long B2B sales cycle more efficiently?

Let me help. As a trained sales enablement copywriter, I can build the cold email templates, battle cards, one-sheets, and other materials your folks need to boost their performance.

(Changes such as these have enabled sales directors such as yourself to see a 12 to 23 percent increase in sales force effectiveness – look up the stats and source from AWAI…)

If you’d like to learn more, please book a no-cost 15-minute meeting on my Calendly page.