Services and Working Together

Below you’ll find my range of services and how we can work together. I’m pretty busy, so copy editing is first on the list because it’s easy to work into the schedule. We can plan ahead for other types of projects.

Services

Let’s start with services, and after that how we can work together.

Copy Editing Projects

I favor copy editing projects because of the variety. They’re fun and easy to fit into a busy schedule.

Copy editing is universal: It can be applied to any project, whether it’s marketing content, marketing copy, or sales enablement. I have training across a variety of project types, so I can tune into what you need quickly and get it done.

What makes copy editing a satisfying project? For me, it’s seeing the fairly rapid before-and-after, and how much the copy has improved. I hone the message based on your company voice and focus it on the buyer roles you need to reach.

We can talk about whether an hourly rate, per-piece fee, or project-level billing fits best with your project requirements.

Sales Enablement Projects

Sales enablement copywriting has recently achieved wider visibility as a writing project. The industry has found benefits to having trained writers/editors give sales teams a consistent messaging platform.

This is especially true since the industry average tenure of a sales team member is only two years. Sales managers value having everyone on the team work from the same playbook, no matter how long they’ve been on the team.

Sales enablement projects are unique in that they are very specific to the sales team and its approach to closing deals. A typical project includes but is not limited to the following deliverables:

Cold and follow-up email templates
Call scripts
Battle cards
Sales decks
Proposals
Case studies

Let’s talk if you’re interested to see the impact of a tech-savvy writer/editor to your sales enablement tools.

I do sales enablement work on a project basis. Let’s talk about what you need, and I’ll write a proposal for your consideration.

Marketing Projects

I have training across a variety of content and direct marketing projects. Here are a subset of possible projects we can talk about:

Email marketing: Email sequences created for all your business needs, both B2B and B2C. They’re great fun. Let’s have a discovery call around how the right email messages can reach your buyers.
Content marketing: White papers, case studies, web content, and other projects. Let’s talk about what you’re trying to accomplish and how each of these can move your business forward.
SEO copywriting: The first step of SEO is understanding search intent. Search engine algorithms are constantly moving targets, and a big focus is on user experience and satisfying the search intent. Higher ranking keywords built into the content are also critical to website ranking. Let’s talk about what you need.
Lead magnets and pillar posts: I love to get immersed in your project offerings and then come up with the longer content that search engines and site visitors rely on to get the full picture of your offerings. We’ll need to plan ahead to fit these larger projects into the schedule.

If your don’t see your project type in the list, let’s talk anyway. If I don’t know how to do it (yet) then perhaps I can recommend someone.

I do marketing work on a project basis. Let’s talk about what you need, and I’ll write a proposal for your consideration.

Working Together

The services above are what I do. Now let’s talk about how we can work together.

Where Our Processes Meet

I favor first taking some time to learn about you, your company, and your pain points before talking about specific projects. Here’s one way to do it:

Let’s first have a quick getting-to-know-you call. I’m always curious to learn about your business goals and challenges.
We’ll then set up a discovery call. On this longer call I’ll have more questions about your products and services, who your ideal client or buyer is, and what challenges you have faced to date.
I’ll want to know about the work you have in mind. I’ll have questions about the projects, why you want to do them, and also what has worked (and not worked) in the past.
Depending on the project (larger/long-term or smaller/short-term) we’ll come to a verbal agreement on the project scope and deliverables.
After our call(s), I’ll write up a proposal detailing the scope of the work based on our conversation and forward it to you.

Upon review, signature, and return, we are ready to start!

I recommend including a conversation with your subject-matter expert (e.g., your best salesperson for sales enablement projects, or your best customer service representative for other projects).

Having been an SME myself, I’m sensitive to the fact that your SME’s are busy people (as you are). I know how to respect the time of an SME by preparing a succinct set of questions. Plus, since I understand tech, the conversation will be efficient.

This can be done as part of discovery, or as a separate meeting. Such an interaction enables me to pick up details that will make each project more successful.

Thoughts on Using AI as a Writing Tool

Everybody’s talking about generative AI and large-language models. It’s the elephant in the room in the world of writing.

However, AI is not new to me:

My master’s degree (so very long ago!) focused on it
I’ve worked with PhD’s to integrate AI technology in the business systems I’ve built
I’ve used AI as a writing and coding tool and taken courses in how to use it as such

I’ve paid attention to what it can do and where it falls over. But more importantly, I understand why! This experience gives me a unique perspective on both its abilities and its limitations.

For marketing projects, I’m open to using it for research, and maybe to generate ideas. The results we get from AI tools are only as good as the information it’s trained on. And since that includes the internet, with more and more AI-generated content, we must always question the results.

Now, let’s consider for sales enablement projects. I state emphatically: AI tools are totally inappropriate. Here’s why:

Sales enablement tools are too specific to your business. There’s not enough data on your niche and how you work that niche for AI to generate anything helpful.
Sales enablement tools are too proprietary to your business. AI should never be allowed to “see” what you’re doing, because it may “accidentally” regurgitate that data to your competitors.

Therefore, I will never use AI writing tools in creating sales enablement collateral. For other projects, I will disclose how I end up using it.

Other Logistics

Some other logistical items to put on the table:

Once we complete the discovery call and the scope of the work is defined, I will give you a quote for the work. I do not quote during phone calls. I do this to be fair, as every project is different and needs individual consideration.
For project-level billing, 50 percent is due prior to start of work and the remainder is invoiced upon submission of the project.
If I can render the service and have capacity to return your project work within your timeframe, then we can move forward. If not, I’ll try to recommend a writer who can help.

To schedule a call to discuss, please contact me.